L'Oreal Shifts More Biz to Universal McCann
Cosmetics giant L'Oreal USA's consumer products division has consolidated its media buying assignment with Interpublic Group's Universal McCann, the client has confirmed. .
View ArticleL'Oral weighs up 'digital mirror' kiosks
L'Oral is considering rolling out in-store kiosks across UK retailers that would enable consumers to try out hair and beauty products virtually.
View ArticleNews Int's Schwartz resurfaces at L'Oreal
Jeremy Schwartz, the former News International marketing director, has resurfaced at L'Oreal as general manager for its Garnier and Maybelline brands in the UK.
View ArticleCampaign Spotlight: Pretty as a (Census) Picture
The cosmetics company L’Oréal USA is joining forces with Telemundo, the Spanish language broadcaster, for a Web site devoted to telenovela fans.
View ArticleOoVoo Nixes Advertising Review After Finding Shop
Online video chat player OoVoo had planned to launch an advertising review but didn’t have the time.
View ArticleL'Oréal's Julia Roberts and Christy Turlington ad campaigns banned
L'Oréal has been forced to pull ad campaigns featuring Pretty Woman star Julia Roberts and supermodel Christy Turlington, after the advertising watchdog upheld complaints by Liberal Democrat MP Jo...
View ArticleL'Oréal, Maybelline Get a Dedicated Shop Within IPG
McCann Worldgroup is creating dedicated operating unit to service key global client L’Oral and its subsidiary Maybelline.
View ArticleThe Mascots And Slogans Entering The Walk Of Fame
Every year, Advertising Week inducts some of America's most beloved slogans and mascots into the Madison Avenue Advertising Walk of Fame.
View ArticleAudit Notes: Occupy Maybelline, Abramoff on the Revolving Door, News Corp.
The Occupy Wall Street movement is already having its dissent commodified. As BagNews shows, this Maybelline commercial shows its models prancing around in co-opted Occupy imagery: This ad is offensive...
View ArticleSkin Deep: Cartoon Characters Inspire Makeup Lines
There is a growing market of fully grown women who buy cosmetics collections that feature cartoon characters.
View ArticlePampering brands Nivea and Maybelline score well in brand survey
Nivea and Maybelline are among the brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
View ArticleGandon, L’Oréal Account Lead at McCann, Exits for Publicis
Aude Gandon, the Paris-based L’Oral worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management...
View ArticleAdvertising: Teen Vogue Promoting Back-to-School Shopping Day
In an attempt to create a rallying point for buying clothing and other supplies, Teen Vogue is organizing a group of advertisers to create a national day for back-to-school shopping.
View ArticleHBO film explores the lives of supermodels
There was a time when models really were super. Cindy Crawford, Christie Brinkley, Claudia Schiffer and Nikki Taylor were household names, plastered on magazine covers, dominating advertisements.
View ArticleGotham Wins Global Retail Account
Sunglass Hut, a Luxottica Group brand with a global footprint, has hired the New York shop as its new lead creative agency worldwide. The assignment arrives after a review that began in the fall.
View ArticleJane Pratt Launches Beauty Site xoVain
This morning, at the Waterworks showroom in New York’s Flatiron district, Jane Pratt presided over the launch party for her new beauty site, xoVain, wearing a bathrobe. It’s not an outfit you’d expect...
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